The Bahamas Telecommunications Company (BTC) today announced their title sponsorship of the IAAF World Relays Bahamas 2017 slated for April 22 and 23, 2017 at the Thomas A. Robinson National Stadium. The sponsorship is valued at some $275,000.00

BTC joins sponsors for this event which pushes The Bahamas even higher in the world’s sporting arena. The sponsors and categories are as follows:
National Partner:
Caribbean Bottling Company Bahamas Limited

National Supplier:
Bahamas Waste
Bahamas Power and Light
Commonwealth Brewery Limited (Kalik)
Restaurants Bahamas Limited  (KFC)
Public Institutions:
Ministry of Tourism
Ministry of Youth Sports and Culture
Bahamas Association of Athletic Associations

National Broadcaster:
The Broadcasting Corporation of The Bahamas

Local sponsors of the event will join IAAF Official Partners ASICS, SEIKO and TDK and Official Supplier Mondo.

Rosemunde Carey, CEO, IAAF/BTC World Relays stated that, “The success of any venture of this magnitude is the partnership of good corporate citizenry. We will take this opportunity with your partnership, to promote not only our athletes and country, but BTC as a valuable corporate citizen. Your enthusiastic support has added vibrancy to our unique branding of the IWR that no other country has ever hosted.”

BTC CEO Mr. Leon Williams said that, “This is another “blue letter day” in the history of BTC. Today, we are again stepping up to the plate, investing almost $400,000 in the youth of this nation to ensure that their limitless potential is met. By investing in the community, we are investing in a better future for the entire country.”  

As a part of its sponsorship, BTC will have naming rights for the upcoming relays and the event will be called the IAAF/BTC World Relays.

The Bahamas was selected as host based on the unique appeal of the country and its people in their role as hosts of a tourism-based nation and the fact that The Bahamas has a rich history in athletics, relays in particular.

Local sponsors can expect a quality event for several reasons:
The BTC/IAAF World Relays Bahamas 2017 is the most highly anticipated local event of 2017
Rio medallists including Chris Brown, Asafa Powell, and Andre De Grass have committed to attend.
Countries will bring their best teams to qualify for the London World Championships 4 x 100m and 4 x400m.
For the first time in the Relays the best women in the world will compete against the best men in the world in the 4 x400m mixed gender relay
The competition will be fierce as countries compete for the coveted golden baton.

ABOUT BTC:  BTC is the first quad play provider in The Bahamas. The company offers a full suite of landline, internet, mobile and television services allowing customers to stay connected throughout The Bahamas. BTC is deeply rooted in community and supports a wide range of culture, youth, education and sporting initiatives. These include Junkanoo, Bahamas Junkanoo Carnival, IAAF/BTC World Relays and CARIFTA. BTC maintains a four year scholarship program with The College of The Bahamas and provides funding for the College’s endowment fund.  Just recently, the company signed an agreement for the establishment of an Innovation Lab at the College. The company is jointly owned by Liberty Global and The Government of The Bahamas.

Sponsors will have access to a sundry of benefits as partners of the IAAF World Relays Bahamas 2017. For more information on becoming a sponsor, please contact Marcia Dorsett, Sales & Sponsorship Coordinator at This email address is being protected from spambots. You need JavaScript enabled to view it.

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